HP Deutschland GmbH

HP to Reveal Crucial Innovations Transforming The Print & Packaging Industry at drupa 2024

For almost two decades HP has been at the forefront of the analog-to-digital transformation, consistently delivering innovative solutions which will ultimately be a key component of the intelligent factory.

Back in 2008, HP announced industry transformation and profitable growth across end-to-end solutions. The HP T300, the first inkjet web press, took everyone by surprise and transformed the publishing industry. In 2012, the first B2-format sheetfed digital press confirmed HP’s commitment to industry transformation and continues to shape the printing industry today. In 2016, HP redefined the role of printing with digital innovations that changed the economics of the printing & packaging industry.

At drupa in 2024, HP fundamental printing technologies – Indigo LEP/LEPx, HP Thermal Inkjet and HP Latex, will continue driving industry transformation forward. Print stakeholders from across the globe will be able to see the impact of innovations across five key vectors: Quality, Versatility, Productivity, Cost and Sustainability.

HP Industrial Print

As the print community comes together from across the world, HP will display advanced production and printing solutions designed to automate commercial print and packaging production lines. With the widest portfolio of presses for almost every printing sector and need in the industry, HP will showcase innovations that push the boundaries of what has been possible until now. 

Eight automated production lines capable of handling 80 jobs and 25 different applications will be spotlighted on the drupa show floor, powered by HP innovation and supported by a comprehensive partner ecosystem.

HP Large Format Print

Additionally, HP will continue to transform the world by design - showcasing its latest innovations within the Large Format Business with new solutions that will help Print Service Providers meet their high-level demands, optimize their work processes and grow their business.

Haim Levit to Unveil Vision for Print Industry

“We have defined a course, and we stay committed to it. Industry transformation requires significant investments, innovation and collaboration with partners to help our customers grow profitably, faster than the industry. As we continue to push the industry forward, I’m excited to share more on our vision to deliver the intelligent factory, underpinned by HP innovation in automation, security and sustainability” said Haim Levit, Senior Vice President & Division President, HP Industrial Print.

Sustainability is at the core of drupa 2024 and HP will share actions to deliver on the company’s commitment to reduce emissions 50% by 2030, decarbonizing print and packaging through technologies and inventive collaboration.

Stay connected with real-time updates on our latest groundbreaking innovations, customer success stories, and expert views from industry-defining thought leaders via our new official social media Hub on LinkedIn: HP Digital Print.

We look forward to welcoming you to discover HP innovation at drupa in Hall 17 to see first-hand how HP continues to push boundaries. To find out more visit

Exhibitor Data Sheet