How is the industry and business developing, what changes can we expect in the future? What influence do global changes and megatrends have? Which innovations will change the market?
drupa offers you practical insights into current business trends and best practices. Learn more about the impact of global trend topics during virtual.drupa from 20-23 April 2021.
The conference area offers a programme of top-class live lectures exclusively in English with international speakers and highly interesting formats on a wide range of topics.
The programme content of the conference area is based on the four global trend topics:
On each of the four days, from 10.15 to 18.00 CEST, we will offer you live web sessions, panel discussions and presentations in two parallel stages (streams) -- a total of over 2,700 minutes of expert knowledge and best cases. On all days, a moderator will guide you through the programme on each stage. We were able to win Tania Higgins and Chris Brow as charismatic moderators.
Top-class international and inspiring TOP speakers will open the daily programme of live web sessions, lectures, panel discussions and presentations with their key notes.
You can look forward to the following keynotes and speakers who have already confirmed their participation:
Michael Gale
The best-selling author and Managing Partner of Inc.digital will deliver keynotes on various aspects of Artificial Intelligence (AI) on two days of virtual.drupa:
Michael Gale is the Managing Partner of Inc.digital and the primary author of the Wall Street Journal and Amazon global bestselling book on digital transformation, The Digital Helix. Transforming Your Organizations DNA to thrive in the Digital Age. He was a Group Partner at Monitor group and he is a globally recognized AI and digital transformation top ten influencer as well as the lead author of a new book; Flatcap. Re imagining capitalism for a flat planet. He is also the host of Forbes podcast, Futures in Focus that interviews industry and societal leaders on the possible worlds of 2030 from transportation to food, packaging, healthcare, sport, Ai, government, future management practices and beyond.
Learn more about James Sommerville
James studied Graphic Design and Typography at Batley Art School, West Yorkshire, England. With a friend, he decided to to start their own design agency with no previous business experience. They launched their design agency in James’ grandma’s attic bedroom in in 1986. Over 25 years “ATTIK” grew to have offices in Leeds, London, New York, San Francisco, Los Angeles and Sydney and over 250 staff. Finally, James sold it to Dentsu Advertising, Japan, in 2007 and remained with Dentsu until 2013 in a leadership role.
In 2013 James joined the world’s most iconic brand Coca-Cola to reinvent the definition of design and introduce ways to leverage design to drive innovation and create growth opportunities. James introduced Design-Thinking to The Coca-Cola Company and promoted new company behaviours. He activated global campaigns in over 200 markets and built internal and external creative networks enable more agile ways of working with creative talent.
In 2018 James founded “Known Unknown”: He departed the corporate world to start what he believes will be the next revolution in the creative agency world centered around ta distributed talent model of known brands and unknown talents helping them achieve their business and brand goals.
Learn more about Dr. Gabrielle Walker
Gabrielle Walker is a strategist, author and radio moderator. She works with companies to address global challenges with a particular focus on sustainability, energy use, the circular economy, and climate change. As a consultant and strategist, she advises C-level companies on issues such as future investments, manufacturing, and the circular economy, as well as the impact that an aligned strategy can have on a company's visibility and acceptance. She points out instances of short-termism and insular thinking and encourages long-term planning, collaboration and innovation.
Gabrielle Walker has taught at Cambridge and Princeton universities, among others, and has been editor of Climate Change and Nature and features editor at New Scientist magazine. She has hosted programs for BBC TV and radio that have taken her to all seven continents. In the process, she experienced firsthand what the world looks like and how it is changing. She has also written for The Economist, The Wall Street Journal and The New York Times, among others.
As an author, she has published four titles, including co-authoring the best-selling "The Hot Topic - How to avoid global warming while still keeping the lights on." The book cleared away the hype, dogma and agendas to illuminate the facts and possible solutions to climate change.
When watching sports on screen, fans recognize inconsistencies in their team colors. ColorNet is a University-based project where faculty and students are working to address this issue using artificial intelligence (AI). The patented ColorNet prototype ingests live video, adjusts each frame pixel-by-pixel, and outputs color corrected video in real-time ensuring accurate brand colors without negatively impacting other areas of the frame. In this presentation, Clemson University introduces the problem, considers traditional solutions for color correction in video, and demonstrates how ColorNet addresses these challenges for Clemson University’s orange, Pantone 165, on sports footage. They also look at current challenges and future directions for applying AI in this context.
Learn more about the extract
Advances in printing technology, particularly digital printing is enabling packaging converters to create a whole new generation of Smart Packaging features for Brand Owners. These cover traditional elements, such as tamper evidence, through to advanced anti-counterfeiting, authentication and recycling features. Printed Electronics is also now more scalable and cost effective and printable NFC/RFID tags can offer sophisticated security, track & trace and consumer engagement opportunities. The presentation will map the development and growth of printing for Smart Packaging - including the resurgence of QR codes - and what the future may hold. Examples of some of the latest technologies will be highlighted.
Learn more about the extract
A lot of participants are needed to support the printing indstry, from print service providers to suppliers and more – it's a complex supply chain. The complexity limits productivity and automation within the industry but there is an answer. Technology-driven platforms have the ability to reduce the friction and increase the benefit for the industry. The speaker of this presentation, Ryan McAbee, is the Director for Keypoint Intelligence's Production Workflow Consulting Service, which helps vendors define their future through consulting, market analysis, research and forecasting. He also works directly with print service providers to improve their operations through workflow audits, based on Workflow Journey Mapping and the Five Stages of Smart Print Manufacturing. On Friday, 23rd April, he will take a closer look at the workflows in the print and packaging industry.
The presenters
Tania Higgins
Chris Brow
Learn more about Tania Higgins
Tania Higgins is a top quality English presenter for Corporate Events, Tradefairs, Livestreams and TV, based in Munich, Germany. Tania likes to dive deeper into complex topics to make the message engaging for international audiences. Tania speaks various languages; born in Brazil to a British father and Spanish mother, Tania speaks English, Spanish, German and Portuguese fluently.
Clients trust Tania for top quality live presentations – analogue or digital. Tania has worked with some of the world’s leading trade shows and brands like BMW, Medtronic, Miele, Porsche, Sanofi, Wacom and QVC Germany, Italy and UK.
In 2020 Tania was a finalist in the New York TV & Film Awards and won a Gold Medal at the World Media Awards for her work with Hella, a leading automotive supplier.
Learn more about Chris Brow
As the son of a German mother and an American father, Chris Brow grew up in Germany and in the United States of America. At a young age he learned to know both countries and languages and to mediate between the cultures. So it was obvious that as an 8-year-old he had the big career wish to become a "German U.S. President" one day.
Chris always wanted to make a difference and loved the big show. Fifteen years after his ambitious career wish, he did not go into politics, but completed an apprenticeship as an event manager at a Düsseldorf event agency. Shortly after that, it was clear to him: "I'm going my own way."
So Chris started out on his own as a freelance presenter. U.S. President then became someone else, because Chris prefers to move the masses in his own way.
Thanks to his distinct empathy, the "certain something", his humor and the constant joy of entertainment, he was able to make a name for himself with worldwide clients within a few years. As a "native German and English speaker" and thanks to his multinational background, he is able to present products and messages in both languages in an authentic and lively way.
STAGES
THE KNOWLEDGE OF THE PRINT FUTURE
Later in the day, live sessions and panel discussions will take place on two parallel stages / streams with current content and speakers from the drupa special forums.
Our partners from the special forums and other partners from the drupa network offer an impressive expertise and variety of speakers, topics and events during the four virtual.drupa days. Many speakers and topics have already been confirmed and the programme will be published online at the beginning of March. So you can already plan your personal agenda early.
Our partners are (selection):
VDMA - German Engineering Federation
epda - European Brand & Packaging Design Association
ESMA - Driving Print Excellence
DITF - German Institutes for Textile + Fibre Research
HdM - Stuttgart Media University
AIPIA - Active & Intelligent Packaging Industry Association
Packaging Europe - Connecting Packaging Technology
Density Media
In the Exhibition Space you will find further live sessions, panel discussions, presentations, new product launches, innovations and much more. The content in the Exhibition Space is provided by the approximately 300 exhibitors* participating in virtual.drupa. You can also visit the exhibitor profiles in Exhibition space and easily find products and business contacts in the extensive but well-structured exhibitor area.